Page Builder
This theme is integrated well with Visual Composer page builder plugin to create content with Drag and Drop interface.
You can Check plugin's main website for more information https://vc.wpbakery.com/ about the plugin and videos etc.
This plugin does have learning curve of around 1-2 hours. But once you get used to of it, its addictive. :)
Here is quick start guide...
- First create a new page. Then you will see following screen.
Note: If you need, Visual composer documentation can also be found in Main-themeforest-download\Documentation\other-documentation